"Ojas" is a Sanskrit word, which literally means "the essence of immunity and well-being". It is formed as an end-result of all metabolic activities, and according to the ancient medical literature of Ayurveda, it is present as a few drops in the area of the heart chakra. In the same way the cerebrospinal fluid is responsible for intelligence, ojas is an elixir our body manufactures, which is responsible for our health at the end of the day. Its presence is radiated through glowing skin, sparkle in the eyes, good immunity and a radiant aura. Ojas in every individual can be increased with a pure and wholesome lifestyle, diet, herbs, positive thoughts and emotions. Conversely, pollution, toxins, stress and negative thoughts decrease our ojas.
By delving into a 5,000 year old medical tradition of the past, Ojas® the brand has rediscovered the importance of our individual ojas, our elixir of well-being. The healing modalities of Ayurveda are being validated by modern science today. It is only a matter of time before modern science confirms the presence of ojas in us. In the meantime, this ancient knowledge from the past has enabled Ojas® to take a giant leap forward in terms of enhancing your beauty, health and well-being. Ojas® will optimize the ojas in each individual with the power of purity, inherent in its entire range of products.